How good service and great tools can generate growth and increased revenue in 2020 & Beyond.

Sasha Ruut
4 min readJan 20, 2020

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Each year companies world wide lose billions in revenue and millions of clients to competitors, in most cases it is down to the level of service or lack of it that they have provided their clients.

In this online world, clients will pack up and move on in literally seconds to a competitor, We all like respect from companies and if we don’t get it, we will move with barely a second thought.

Industries like FinTech, Gaming and ecommerce are the sectors where client dissatisfaction and movement can and does happen extremely fast.

Sit back and make a commitment to your team and your clients to do better, at retaining them as clients. Listen to their feedback and make changes where needed.

If you’re a C-Level executive or in an entry level role at a company, whatever your role, remember this: NOTHING is more important than providing exceptional service to your biggest asset, your clients.

You may think it is harder with what 2020 has thrown at us all, it does not have to be and during Covid people are making smarter choices about where they shop and what they spend their money on.

I have worked in the service industry for the majority of my career and have seen it far too often where companies do not necessarily forget service but are under the belief that it works well we just need to keep changing people to get where we want it. Do not take shortcuts in your service delivery and remember by providing poor service it will have a major impact on your company in terms of revenue and reputation.

To exceed all expectations in service delivery to a customer is by far the most valuable thing to a business and also the support and respect you give your support teams reinforces client satisfaction.

There are two ways to improve the profitability of a business:

1.increase sales

2. decrease costs.

In today’s environment, decreasing costs and your burn rate can be stressful, painful and give the appearances that hard choices need to be made. In reality it does not need to be, increasing sales and stimulating growth, via customer service is highly effective and cost efficient.

We are all eagerly awaiting the point of when we can all return to normality and this final part of 2020 gives you the opportunity to be better prepared than others.

Look at the tools that your company is currently using and really look at whether those solutions are meeting the needs for your brand ambassadors and business?

If you need to think about it for too long, then you most likely realise that you could do better. Speak with your current provider or look at alternatives that do meet your needs and you will reap the benefits of that improved service, by not losing clients and the revenue they add to your business.

Whilst my time at ChatCreate is about to come to end, I highly recommend the solution that has grown far beyond what initially greeted me on my 1st day. Take a look and book in a demo, or view this short video, You will not be disappointed.

Re activation or Retention is also another key aspect of service, if you have lost clients then pick up the phone and talk to them, take it to a personal level to understand the real reasons of their decision to leave or move on.

Retaining or reactivating these clients shows that you as a company are willing to listen to their concerns. Which in itself is something that those clients, players etc will in most cases see that as a major positive of staying with or returning to using your companies solutions.

There are plenty of great companies that deal with reactivation and one that I highly recommend is Enteractive in Malta, I worked in outsourcing for over 5 years and these guys do care!

Both ChatCreate, and Enteractive do really care if they did not, I would not endorse them and the services they provide.

One of the main reasons I joined ChatCreate, aside from the passionate team of professionals was that they had a goal to build something that would benefit any industry without affecting the customer journey be it through automating support or active engagement and it will be a sad time departing as an employee but also a positive by knowing that I have built great friendships and helped grow an awesome product.

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Sasha Ruut

I'm an Expat Australian, passionate about helping others and promoting Australian and Estonian solutions to the world.